Stop losing customers to your competitors. Our hyper-targeted Digital PR strategies in Ireland, backed by an
experienced link building agency, help your business earn valuable coverage and mentions on relevant local
websites, ensuring you appear exactly when and where your ideal customers are searching.
To dominate search results, you must partner with the industry leading SEO agency to build true domain authority.
Outreach Pipeline
Prospect
Pitch
Publish
Digital PR Foundations
Turning searches into targeted traffic
and
conversions.
How Digital PR Works
We create
newsworthy campaigns and place your brand on trusted websites to earn authoritative links, relevant
mentions, and qualified referral traffic.
Strategic Outreach: Connect with journalists, publishers, and industry
websites.
Relevant Coverage: Earn mentions that support your expertise and target
audience.
Authority Growth: Strengthen trust, visibility, and organic search
performance.
01
What is Digital PR?
Digital PR is the process of earning high-authority contextual backlinks and brand mentions from top-tier
publications. As an experienced link building agency, we use strategic outreach, media relations, and
valuable blog post content to strengthen your online authority and search visibility.
High-Authority Placements: Secure relevant links and brand mentions on reputable
websites such as Forbes, HubSpot, and TechCrunch.
Referral Traffic: Drive highly engaged users to your website through trusted
industry sources and compelling digital PR campaigns.
02
Why Digital PR Matters
Google considers high-quality backlinks a “vote of confidence.” Without relevant links and trusted brand
mentions, even the best content can struggle to rank in competitive niches. Digital PR helps your business
create content and earn coverage across reputable sources, including a relevant business directory and
influential local bloggers.
Domain Rating (DR) Growth: Increase your website’s overall trust and authority
through valuable, relevant backlinks.
Keyword Rankings: Support the improvement of competitive keywords and help move
important pages from page two towards the top results.
Brand Awareness: Put your brand in front of new audiences through trusted
publications, business directories, and local blogger partnerships.
03
Benefits of Digital PR
Working with a professional link building agency helps your business earn high-quality backlinks through
credible PR campaigns, industry publications, and relevant local organisation websites. As part of a wider
SEO services strategy, natural PR links can support long-term search visibility and build trust with both
search engines and your target audience.
Future-Proof SEO: Use ethical, white-hat strategies without relying on private
blog networks or spam.
Compounding Returns: A successful campaign can generate ongoing brand mentions,
referral traffic, and valuable backlinks over time.
Competitive Advantage: High-quality PR links from trusted publications and local
organisations are difficult for competitors to replicate.
Who We Help
Businesses We Help with Digital
PR
SaaS & Software
Scale organic growth with high DR tech publications.
E-Commerce
Boost category page authority and outrank retail giants.
Fintech
Establish YMYL trust with top financial news outlets.
Healthcare
Earn E-E-A-T signals from medical and health journals.
Tech Startups
Launch with a bang through strategic PR syndication.
Travel & Tourism
Feature on massive travel blogs and airline publications.
B2B Services
Position your executives as thought leaders via HARO.
Higher Education
Earn .edu backlinks through scholarship link building.
Our Complete Arsenal
Comprehensive Digital PR Services
Data-Driven PR Campaigns
We create original studies and data assets that journalists actively want to cover.
Ideation & Research: Finding unique data angles in your industry.
Asset Creation: Designing highly shareable infographics and reports.
Media Pitching: Directly pitching journalists at major publications.
Reactive PR & Newsjacking
We monitor the news cycle to inject your brand's expertise into trending stories.
Trend Monitoring: 24/7 monitoring of industry news and social trends.
Expert Commentary: Providing journalists with rapid quotes and insights.
Rapid Response: Striking while the iron is hot to secure tier-1 links.
Thought Leadership (HARO)
We connect your executives with reporters looking for expert sources.
Daily Monitoring: Scanning HARO, Connectively, and Qwoted.
Ghostwriting Pitches: Crafting compelling answers on your behalf.
High-DR Acquisitions: Consistently landing DR 70+ homepage placements.
Resource Link Building
We develop comprehensive guides and valuable resources that naturally attract links from educational
hubs, industry publications, and relevant websites. Our local link building strategies help businesses
earn authority within their target locations while improving search visibility and referral traffic.
Content Gap Analysis: Identify topics your competitors have missed and uncover
opportunities to provide more useful information.
Ultimate Guides: Create in-depth, high-quality content that serves as a
trusted industry reference.
Targeted Outreach: Contact webmasters who link to outdated or inferior
resources and introduce them to your more valuable content.
Broken Link Building
We find broken links on high-authority sites and offer your content as the perfect replacement.
Large-Scale Scraping: Finding dead 404 pages with massive link equity.
Asset Recreation: Building a better, modern version of the dead asset.
Helpful Outreach: A high-converting outreach sequence to site owners.
Competitor Link Gap Analysis
We reverse-engineer your competitors to steal their best backlinks.
Intersection Analysis: Finding sites linking to multiple competitors.
Backlink Profiling: Identifying their most valuable link sources.
Strategic Acquisition: Deploying campaigns to replicate and exceed their
profile.
Unlinked Brand Mentions
We convert existing brand awareness into powerful SEO value.
Brand Monitoring: Tracking mentions of your brand, executives, and products.
Conversion Outreach: Politely requesting editors turn text mentions into
hyperlinks.
Quick Wins: Securing high-value links with minimal friction.
Guest Posting & Syndication
We place high-quality, relevant content on established industry blogs.
Vetted Sites Only: Strict criteria (High traffic, real DR, no PBNs).
Premium Content: Expert-written articles that add real value to the publisher.
Contextual Anchor Text: Optimizing anchor text safely for maximum impact.
How We Work
The Digital PR Blueprint
M1
Asset Creation & Strategy
We analyse your industry, identify link gaps, and design custom data assets or PR hooks that attract
journalists and relevant websites. Our strategy is tailored to the needs of every local business owner
and the goals of growing local businesses.
M2
Media Prospecting
We build highly targeted media lists featuring relevant journalists, editors, bloggers, and
webmasters who have covered similar topics or industries.
M3
Active Outreach & Pitching
We launch personalised email outreach campaigns, respond to relevant journalist requests, and
negotiate valuable media placements that strengthen your brand authority.
M4+
Sustained Acquisition
We maintain consistent link-building activity, secure high-quality features, and monitor your Domain
Rating, referral traffic, and search visibility as your business continues to grow.
True Authority
How We Measure Success
Domain Rating (DR)
Referring Domains
Organic Traffic
Brand Mentions
Keyword Rank Increases
The Authority Advantage
We don't build links. We build
relationships.
01
No PBNs. Ever.
We absolutely refuse to use Private Blog Networks, link farms, or spammy web 2.0s. Every link we earn is
manually prospected and acquired from a real website with genuine organic traffic.
02
Publisher Network
Over the years, we've built direct relationships with editors, journalists, and webmasters across
thousands of authoritative domains, allowing us to fast-track placements.
03
Data-Driven Pitching
Our PR campaigns don't rely on luck. We use proprietary data, surveys, and unique angles to craft stories
that naturally attract high-end media coverage.
Our Tech Stack
Powered by Industry-Leading Tools
Ahrefs
Semrush
BuzzStream
Pitchbox
Hunter.io
Majestic
Muck Rack
Screaming Frog
Proof of Performance
Digital PR Case Studies
+300%
Plumber in Dublin
Increased organic phone calls and emergency call-outs within 90 days by dominating the
local map pack for high-intent keywords.
Local Service
#1
Dentist in Cork
Secured the absolute top spot for "Invisalign Cork", driving a massive influx of
high-ticket consultation bookings.
Healthcare
+150%
Restaurant in Galway
Boosted direction requests and table reservations by optimizing GBP photos, reviews,
and local schema markup.
Link building is the process of earning backlinks from other websites
to your own. High-quality backlinks can help search engines discover your content, strengthen your website’s
authority, and improve its ability to rank for relevant search terms.
What is a backlink?
A backlink is a hyperlink from another website to your website.
Backlinks from relevant, trusted, and authoritative websites are generally more valuable than links from
low-quality or unrelated sources.
Why is link building important for SEO?
Link building can improve website authority, referral traffic, brand
visibility, and search performance. Links from reputable websites can also act as trust signals and help
search engines understand that your content is relevant and valuable.
What does a link-building agency do?
A link-building agency develops and manages campaigns designed to earn
relevant, high-quality backlinks. Services may include digital PR, journalist outreach, resource link
building, broken-link building, competitor link-gap analysis, guest posting, and unlinked brand-mention
reclamation.
How much does link building cost?
The cost of link building depends on your industry, website authority,
campaign objectives, content requirements, target markets, and the quality and number of placements
required. A professional agency can provide a customised proposal after reviewing your website and
competitors.
How long does link building take to show results?
Link-building results vary depending on your website’s existing
authority, competition, content quality, industry, and the speed at which links are earned and indexed. Some
campaigns may generate referral traffic quickly, while improvements in organic rankings typically require
consistent work over time.
What is digital PR link building?
Digital PR link building uses newsworthy stories, research, data,
expert commentary, and media outreach to earn coverage and backlinks from reputable publications. It
combines public relations with SEO to build authority, brand awareness, and referral traffic.
What is white-hat link building?
White-hat link building uses ethical methods that focus on earning
links through valuable content, genuine relationships, useful resources, and relevant media coverage. It
avoids manipulative tactics such as link farms, paid spam networks, automated link schemes, and private blog
networks.
Do backlinks still matter for Google rankings?
Backlinks remain one of many factors that can influence search
visibility. Their value depends on relevance, quality, context, and the authority of the linking website. A
smaller number of relevant, editorially earned links can be more valuable than a large number of
poor-quality links.
What are high-authority backlinks?
High-authority backlinks come from reputable websites that are trusted
within their industry or subject area. The strongest links are usually contextually relevant, editorially
placed, and capable of sending qualified referral traffic to your website.
Are directory links good for SEO?
Directory links can be useful when they come from reputable, relevant,
and maintained directories. Businesses should prioritise trusted industry directories, local business
listings, professional associations, and legitimate community resources instead of submitting to large
numbers of low-quality directories.
How can I start a link-building campaign?
Begin with a backlink audit and competitor link-gap analysis. This
will identify your existing link profile, harmful or low-value links, content opportunities, relevant
publishers, and realistic outreach targets. A campaign can then be built around digital PR, resource
content, local link building, and authoritative industry placements.