ENTERPRISE DEALS HYPER-TARGETING B2B ALIGNMENT

Dublin Cork Galway
with precise
Account-Based Marketing.

Land the enterprise clients that transform your business. We design hyper-targeted, multi-channel ABM campaigns that engage key decision-makers at high-value target accounts.

Trusted By
Google Partner Clutch ★★★★★
B2B GROWTH

Target the top 1% of accounts with bespoke messaging.

50+ Target Accounts
+340% Pipeline Growth
Engaged Accts
127
↑ 68%
Pipeline Value
€2.4M
↑ 52%
5004003002000
Wk1Wk2Wk3Wk4

Win Rate

78%
Enterprise Close Rate

Account Pipeline

Favicon
Top ABM Agency — Pipeline Acceleration
#1

Account Tier Map

1 1 2 4 1 1 2 2 1 3 4

Targeting Tier 1 accounts across all regions

ABM Foundations

Turning high-value target accounts into enterprise clients and revenue.

01

What is ABM?

A strategic approach to B2B marketing based on account awareness, targeting specific high-value companies.

  • Flipped Funnel
  • Key Accounts
02

Why ABM Matters

It stops you from wasting budget on unqualified leads and focuses entirely on closing massive enterprise deals.

  • Larger Deal Size
  • Shorter Sales Cycle
  • Zero Waste
03

Account Identification

Working with your sales team to identify the Ideal Customer Profile (ICP) and specific target accounts.

  • ICP Definition
  • Intent Data
  • Tiering
Who We Help

Industries We Transform With Account-Based Marketing

E-commerce & Retail

Target enterprise retail buyers and marketplace partnerships with personalised campaigns that drive large-volume B2B deals.

SaaS & Technology

Accelerate enterprise sales cycles by engaging CTOs and VPs of Engineering at your highest-value prospect accounts.

Healthcare & Medical

Reach hospital groups and health system decision-makers with compliant, multi-channel ABM campaigns.

Financial Services

Build trust with institutional buyers and C-level executives through thought leadership and precision targeting.

Hospitality & Tourism

Engage corporate travel managers and event planners at target organisations with bespoke proposals and direct outreach.

Real Estate

Target commercial developers and institutional investors with data-driven ABM to secure high-ticket property deals.

Education & eLearning

Reach university procurement teams and corporate L&D directors with targeted campaigns for your platform.

Manufacturing

Engage plant managers and VP-level operations leaders at target manufacturers with technical, ROI-focused messaging.

Professional Services

Win retainer contracts from enterprise clients by multi-threading across legal, finance, and operations departments.

Fitness & Wellness

Target corporate wellness programme buyers and gym chain franchise owners with personalised outreach campaigns.

Beauty & Cosmetics

Reach retail chain buyers and wholesale distribution partners with ABM campaigns designed for the beauty industry.

Enterprise B2B

Full-funnel ABM orchestration for companies selling high-ACV solutions to large enterprise organisations.

Our Complete Arsenal

Comprehensive Account-Based Marketing Services

Target Account Selection

Using intent data and firmographics to build your dream client list.

  • ICP Definition: Collaborating with sales to define your Ideal Customer Profile using firmographic and technographic data.
  • Account Tiering: Categorising accounts into Tier 1 (1-to-1), Tier 2 (1-to-few), and Tier 3 (1-to-many) for resource allocation.
  • Buying Committee Mapping: Identifying every stakeholder, champion, and blocker within target organisations.
  • Intent Signal Monitoring: Tracking which accounts are actively researching your solution category.

LinkedIn ABM Campaigns

Running highly personalized ads targeting specific companies and job titles on LinkedIn.

  • Company-Level Targeting: Uploading matched account lists for precision ad delivery to target orgs.
  • Persona-Based Creative: Distinct ad sets for C-Suite, VP, and Director audiences within the same account.
  • Sponsored Content & InMail: Combining awareness and direct outreach for multi-touch engagement.
  • Lead Gen Form Optimisation: Native LinkedIn forms pre-filled to maximise conversion rates.

1-to-1 Personalisation

Creating bespoke landing pages and content customised for individual enterprise targets.

  • Custom Landing Pages: Unique pages addressing each account's specific pain points and industry.
  • Dynamic Content Insertion: Swapping headlines, logos, and case studies based on the visitor's company.
  • Personalised Video Outreach: Account-specific video messages from your team to key stakeholders.

IP Targeting & Display

Serving banner ads specifically to the office IP addresses of target accounts.

  • IP Address Mapping: Identifying and targeting the corporate network of each account on your list.
  • Programmatic Display: Running brand awareness campaigns across premium publisher networks.
  • Cross-Device Targeting: Following decision-makers from office desktop to mobile and home devices.

Direct Mail Integration

Sending high-value physical packages to cut through digital noise and land on desks.

  • Premium Gift Packages: Branded, personalised gifts that create memorable first impressions with executives.
  • Handwritten Notes: Personal touches at scale that dramatically boost meeting acceptance rates.
  • Digital + Physical Coordination: Timing mailers to arrive alongside email and LinkedIn touchpoints.

Sales Enablement

Providing your sales team with the content, insights, and triggers they need to close deals.

  • Battle Cards & Playbooks: Arming reps with competitive intelligence and objection-handling guides.
  • Account Engagement Alerts: Real-time notifications when target accounts visit key pages or download assets.
  • Custom Case Studies: Industry-specific proof points tailored to each account's sector and challenges.

Cold Email Outreach

Highly personalised, account-specific outbound email sequences that book meetings.

  • Hyper-Personalised Copy: Each email references the account's specific challenges, tech stack, and recent news.
  • Multi-Step Sequences: Automated 5-7 touch cadences with smart follow-up logic and A/B testing.
  • Deliverability Optimisation: Domain warm-up, SPF/DKIM configuration, and inbox placement monitoring.

Executive Ghostwriting

Building thought leadership content for your founders to engage target executives and drive inbound interest.

  • LinkedIn Thought Leadership: Weekly posts and articles positioning your CEO as an industry authority.
  • Guest Contributions: Bylined articles in trade publications read by your target accounts.
  • Strategic Engagement: Commenting on and engaging with target account executives' content for visibility.

CRM Configuration

Setting up HubSpot, Salesforce, or your CRM specifically for Account-Based tracking and reporting.

  • Account-Level Properties: Custom fields for tier, engagement score, buying stage, and deal velocity.
  • Lead-to-Account Matching: Automatically associating new leads with their parent target account.
  • Workflow Automation: Triggering sales tasks and alerts based on account engagement thresholds.

Multi-threading Strategy

Engaging multiple decision-makers within the same company simultaneously to build consensus.

  • Stakeholder Mapping: Identifying all influencers, champions, and budget holders in the buying committee.
  • Role-Specific Messaging: Tailored value propositions for each persona — CTO, CFO, VP Ops, etc.
  • Parallel Outreach: Coordinated touchpoints hitting multiple contacts within the same timeframe.

Retargeting Cadences

Keeping your brand top-of-mind for accounts that have shown initial interest but haven't converted yet.

  • Website Visitor Retargeting: Re-engaging target accounts who visited pricing or product pages.
  • Content-Stage Sequencing: Serving progressively deeper content based on engagement level.
  • Cross-Platform Retargeting: Following engaged accounts across LinkedIn, Google Display, and Meta.

Pipeline Reporting

Total transparency into account engagement scores, pipeline velocity, and revenue attribution.

  • Account Engagement Dashboards: Visual heat maps showing engagement depth across all target accounts.
  • Pipeline Attribution: Multi-touch revenue attribution showing exactly which ABM tactics drive pipeline.
  • Executive Summaries: Board-ready reports with clear ROI metrics and strategic recommendations.
How We Work

Our Proven Account-Based Marketing Blueprint

M1

Alignment & Targeting

Defining the ICP and selecting the Tier 1, 2, and 3 target accounts.

M2

Content & Creative

Developing the personalized assets, landing pages, and ad creatives.

M3

Campaign Execution

Launching the multi-channel outreach and paid advertising strategy.

M4+

Measure & Handoff

Tracking account engagement and seamlessly passing warm accounts to sales.

True ROI

How We Measure Success

Account Engagement Score

Pipeline Velocity

Average Deal Size

Marketing Qualified Accounts (MQAs)

Close Rate

The ABM Advantage

A team that understands enterprise sales. Delivering pipeline results.

01

Personalized Messaging

Crafting highly specific content and ads tailored to the unique pain points of each target company.

02

Omnichannel Outreach

Surrounding the buying committee with consistent messaging across LinkedIn, Email, and IP-targeting.

03

Sales & Marketing Alignment

Ensuring both teams work in lockstep to nurture and close the target accounts.

Our Tech Stack

Powered by Industry-Leading Tools

HubSpot
Salesforce
6sense
ZoomInfo
Bombora
LinkedIn Campaign Manager
Demandbase
Apollo.io
Terminus
Proof of Performance

Account-Based Marketing Case Studies

+450%

SaaS Company — Dublin

Generated €1.2M in enterprise pipeline within 90 days by targeting 50 Tier 1 accounts with personalised LinkedIn campaigns and IP-targeted display ads.

ENTERPRISE SAAS
78% Win

FinTech Scaleup — Cork

Achieved a 78% close rate on target accounts by multi-threading across CFO, CTO, and VP roles with coordinated outreach and executive ghostwriting.

FINANCIAL SERVICES
+€3.6M

MedTech — Galway

Built €3.6M in qualified pipeline by engaging 30 hospital systems through personalised direct mail, cold email cadences, and LinkedIn InMail sequences.

HEALTHCARE
Latest Insights

Account-Based Marketing Strategies & Insights

Before you ask

The questions this raises. Honest answers.

What is Account-Based Marketing and why does my Irish business need it?
Account-Based Marketing (ABM) is a strategic B2B approach where marketing and sales teams work together to target specific high-value companies with personalised campaigns. For Irish businesses selling to enterprise clients, ABM ensures every euro of your marketing budget is spent engaging the exact accounts most likely to generate significant revenue.
How long does it take to see results from Account-Based Marketing?
ABM is a longer-term strategy than demand gen. You’ll see early engagement signals (ad clicks, page visits, email opens) within weeks. Pipeline meetings typically begin in months 2–3, with first closed deals in months 3–6. The compounding effect of multi-channel ABM accelerates significantly after the initial 90 days.
Do I need a massive budget to benefit from Account-Based Marketing?
ABM can be effective at various budget levels. We offer tiered programmes: 1-to-many ABM (broader targeting, lower cost), 1-to-few (cluster targeting), and 1-to-1 (fully bespoke). We’ll recommend the right tier based on your deal size, sales cycle, and target account list to maximise your return.
How do you track the ROI of a Account-Based Marketing campaign?
We track account engagement scores, pipeline velocity, average deal size, and revenue attribution. Our dashboards show exactly which accounts are engaging, through which channels, and at what stage of the buying journey — giving you full visibility from first touch to closed deal.
What makes your Account-Based Marketing approach different?
We don’t just run LinkedIn ads and call it ABM. We build a true multi-channel orchestration — combining LinkedIn, cold email, IP targeting, direct mail, executive ghostwriting, and sales enablement — all coordinated around a single target account list with deep personalisation at every touchpoint.
How do I get started with a new Account-Based Marketing campaign?
We start with a 2-week ABM Foundation Sprint: defining your ICP, building your target account list, mapping buying committees, and designing your personalised creative assets. From there, campaigns launch across all channels simultaneously.
Does my website design affect my Account-Based Marketing performance?
Absolutely. Your website is where target accounts land after engaging with your campaigns. We build personalised landing pages for each account tier, with dynamic content that adapts based on the visitor’s company, ensuring maximum conversion from your ABM traffic.
What are the ongoing deliverables for Account-Based Marketing?
Monthly deliverables include: updated target account engagement reports, new personalised creative assets, LinkedIn campaign management, cold email sequence optimisation, sales enablement materials, CRM updates, and a strategic review call to align on pipeline progress and next steps.
Can I do Account-Based Marketing myself or do I need an agency?
While you can run basic outreach internally, effective ABM requires specialised tooling (intent data platforms, IP targeting, CRM automation), dedicated creative resources, and multi-channel coordination expertise. An agency brings the technology stack, proven playbooks, and execution capacity that would take years to build in-house.
How does ABM integrate with our existing sales process?
We work directly with your sales team from day one. ABM is designed to complement and accelerate your existing pipeline — not replace it. We set up engagement alerts in your CRM, provide sales playbooks for each target account, and hold regular alignment meetings to ensure marketing-sourced leads flow seamlessly into your sales workflow.